Copyriting for a cause.

Welcome! I’m Rachel Diedrich, a Twin Cities-based copywriter and content strategist for nonprofits, arts organizations, and sustainable brands.

I serve businesses that care about people over profits, value sustainability over quick fixes, and exist to make the world a better place.

Sound like you? Great, you’re in the right place!

Elevating your brand with values-aligned copy.

As a mission-driven business, your priority is to help others and give back to the community. You offer carefully vetted products and community-centric services that move the needle toward a world that’s cleaner, healthier, and more equitable.

You strive to share your mission broadly, help your community in innovative ways, and empower others to live more sustainably.

You also know how important it is to build your brand’s trust and authority through helpful, relevant, and timely content, inspiring your audience to convert and become loyal customers or donors.

But you don’t have time to do it all.

I offer website copy that speaks directly to your target audience, nurture email sequences to build long-lasting relationships, and SEO-optimized blog posts that provide engaging, research-backed content your customers are seeking.

I’m here to do the heavy lifting when it comes to copywriting and content strategy, so you can focus on running your business.

With every piece of copy, I ensure your ideal audience is at the forefront of communication—whether it’s mission-aligned donors or eco-conscious customers.

As a direct response copywriter, I always include a call to action (CTA) to encourage your audience to engage and act. Depending on your business goals, the CTA could be to join your email list, take a survey, learn more, or purchase a product or service. I don’t produce content for the sake of producing more content.

And most importantly, I provide copy aligned with your brand, voice, and business goals. Each project is part of an overarching strategy and created with your inbound marketing funnel in mind.

Through effective copywriting, your target audience is more connected to your brand, more likely to engage with your content, and nurtured to become loyal customers or donors.